EMAIL MARKETING AGENCY SERVICE

EMAIL MARKETING SERVICE/AGENCY

Come to think of it, if compared to other exciting innovations like the social media, podcasts, live chats and live broadcast videos, email marketing may feel like an old school approach. But then, before telling you about what we at digital.ng have to offer, here is a little bit of hard fact:

“According to Pardot, 73% of marketers say email marketing is core to their business and 70% of internet users say email is their ‘preferred method of contact.’ ” Also, according to Hubspot, companies who adopt email marketing 50% more leads of people who are actually ready to buy and convert three times more than the conversion rate of social media marketers. According to Hubspot, on average, the return on investment on email marketing is a whopping 4300%!

Benefits of email marketing

The benefits your business could gain from email marketing include but not limited to:

  • Stay in touch with fans and followers through personalized campaigns
  • More personalized content that aligns with consumer desires and behaviours
  • Improved customer relationship management
  • Insight on where prospects are in the sales cycle
  • Build better contact lists and nurture leads over time, without expending more effort
  • Saves your team valuable time spent on repetitive, menial tasks that could be better spent on other parts of your business.

So, email marketing is a very powerful weapon in internet marketing that you don’t want to ignore and we are here to help you harness all its benefits!

But then, having the end goal in mind is one of the key factors that defines any email marketing campaign that will be both successful and effective. We at digital.ng has made it our responsibility to keep your end goal in focus, and as clear and precise as possible through email marketing This is why our team at didgital.ng has finally birthed:

  • A subscriber experience that is both result-driven and cantered around your brand.
  • A journey that eases your audience and potential customers into a long term business relationship with you – Think of it as an online version of word-of-mouth advertising. Except that, this is better, because we help you reach them anytime you want, everywhere they go, as long as they are connected to the internet. Isn’t that sweet?

We simply help you follow them everywhere and see your brand everywhere they go!

With:

  • On-boarding & Welcome
  • Nurturing & Engagement
  • Customer Journey & Product Mapping
  • Promotional & Transactional
  • Automated Drip
  • Re-Engagement
  • Abandoned Cart & Trigger Campaigns
  • Post-Purchase
  • Win-Back

We’ve got your needs all covered.

Content development and design

Our content development team have a very special talent for creating very creative and compelling content, with email templates specifically designed to serve your audience at the right place, at the right time, with the right message.

  • Informational
  • Product/Service Focused
  • Newsletter & Digest
  • Transactional & Sales
  • Timely & Relevant
  • Personal & Targeted

 

 

 

 

 

 

 

Email marketing campaign execution and automation

Truth is; if you don’t know what you are doing, email automation can get very messy very easily. But that’s part of why we are here. We put cutting-edge email marketing ideas and strategies into actionable process that are visible, measurable and scalable. We do all the hard work for you so you can focus on other important parts of your business.

We will take care of your:

  • Campaign & Sequence Mapping
  • Workflow Execution & Implementation
  • List Segmentation
  • Suppression & Targeting

Monitoring and reporting:

We keep a close monitoring on behaviour, track key performance indicators, focus on hard numbers and facts and report the metrics that are important to your business or goals.

  • Open Rate
  • Click Through Rate
  • Conversion Rate
  • Revenue
  • Engagement
  • Unsubscribe Rate

Testing and optimization

Numbers don’t lie. That’s why we rely on them a lot. We take nothing for granted. We use tools like LeadPages, Hatchbuck and Aweber to test everything from landing pages, forms, emails, and display ads even to seemingly unimportant but pertinent things like colour and fonts. We get the hard facts, analyse what works, what doesn’t and then optimize based on these facts and not just random assumptions.

We test:

  • Short copy vs. Long copy
  • Copy & Messaging
  • Subject Lines
  • Image vs. text
  • Day & Time of Sending
  • Call-To-Action Links
  • Template Designs

Email list management

Just as mentioned earlier, email automation could get messy very fast and that is one of the reasons we use tools like Aweber and Active Campaign to segment email lists so that we can send the most relevant, personalized content to each subscriber. Everyone gets email sequences that is tailored specifically for them and where they are in your conversion process.

  • Nurture & Engage
  • Identify & Qualify
  • Segment & Target
  • Streamlining & Clean Up Automation