Developing a product alone isn't enough... Knowing who to market it to and how to promote it is very important. In this video, you will learn:

  • Steps to carrying out audience research
  • Why it's important to develop a buyer persona (or customer avatar)
  • The customer journey map and it's usefulness in developing a Digital Marketing Strategy.
  • What content to develop based on your research
  • Various digital marketing channels
    * Social Media Marketing (paid & free)
    * Content Marketing
    * Email Marketing
    * Search Engine Optimization
    * Pay Per Click (Google Adwords & co)
    * Conversion

To get free templates and guides, click the "Send to Messenger" button and we'll send it to you. You can also read the full transcript below.