Developing a product alone isn't enough... Knowing who to market it to and how to promote it is very important. In this video, you will learn:
- Steps to carrying out audience research
- Why it's important to develop a buyer persona (or customer avatar)
- The customer journey map and it's usefulness in developing a Digital Marketing Strategy.
- What content to develop based on your research
- Various digital marketing channels
* Social Media Marketing (paid & free)
* Content Marketing
* Email Marketing
* Search Engine Optimization
* Pay Per Click (Google Adwords & co)
To get free templates and guides, click the "Send to Messenger" button and we'll send it to you. You can also read the full transcript below.