Marketing Automation Agency Services

Marketing Automation Agency Services

When it comes to online marketing, doing all the work manually can be pretty overwhelming and that is why it is important to automate. Automating can be very sweet and smooth if you know what you are doing. But it can be very confusing and wacky if you don’t know what you are doing.

What is marketing automation? I’ll make this simple by giving a quick example – have you ever signed up on a website, either for a weekly newsletter or any other stuff, and then you got an email pop up into your inbox almost immediately after you hit the “sign up” button? Well, that my friend is marketing automation in one of its most common forms. That welcome email you just received was automated. Triggered emails such as this were the beginning of the Marketing Automation Industry; it’s now just a small fraction of what has become a $1.8 billion industry.

So, marketing automation uses unique software tools to make the marketing process easier. It automatically perform actions that would otherwise be performed manually, thereby saving time and increasing effectiveness. Imagine having to send a thousand email per day as part of the numerous tasks in your marketing process and then you have to do them manually without automation. I’m sure you will agree with me that it’s going to be a lot of work.

Benefits of marketing automation

  • Your team spends less time on repetitive, menial tasks and more time on achieving your business goals
  • Build better contact lists and nurture leads over time, without expending more effort
  • More personalized content that aligns with consumer desires and behaviours
  • Stay in touch with fans and followers through personalized campaigns
  • Improved customer relationship management
  • Insight on where prospects are in the sales cycle
  • Ability to analyse cross-channel trends to predict future success
  • Comprehensive Marketing Automation Services
  • Email drip campaigns
  • Social media posting
  • Conversion tracking
  • Lead nurturing campaigns
  • Website form strategy
  • Interpretation
  • Landing page design
  • A/B testing & tracking
  • Setup
  • Training
  • Ongoing management
  • KPI measurement and analytics
  • More productive meetings using hard data based on testing and tracking
  • The creation and achievement of unified goals across departments
  • You get stuff done even while sleeping
  • More return on investment

How/what to automate?

Determining the most effective ways to automate doesn’t always come easy to marketers, even though there are a number of ways and a ton of tools and software’s to do it. But once you are able to figure out the best way to automate your marketing process, life becomes a lot easier, so much fun and your whole marketing process including reporting becomes more effective.

Here is a little bit of statistics on marketing automations

  • At least 71% of businesses use automation in one form or the other.
  • 71% of companies that automate their marketing process record a positive ROI within their first year of automation
  • When it comes to lead generation, companies that use marketing automations see twice as much results compared to companies who don’t.
  • Qualified leads with companies using marketing automations rises as high as 451%
  • For companies who outgrow their competition, at least 63% of them are using marketing automations.
  • Businesses that use marketing automation to nurture prospects see a 451% increase in qualified leads

So, going back to the question: what can you automate? Well, the answer is almost pretty much everything! As long as your mind can conceive it, there is a 99% chance that we at digital.ng can automate it for you!

From email sequences to sales segmentation, to social media campaigns and reporting...our team at digital.ng will make your life easier and help you get the most out of your business with marketing automation. We have some of the best, diligent automation experts the industry has to offer. As long as you have us, you can be rest assured that your marketing automation is covered, and therefore you can spend more time devising other creative strategies to move your business forward.

Here are some ways marketing automations are being used to drive in massive ROI:

  • Abandoned Cart Reminders
  • Upsells & Cross-Sells
  • Lead Generation
  • Real-Time Chat
  • Social Media Posting
  • Lead Nurturing
  • Lead segmentation based on user activity:
  • Buying Activity – non-buyers, repeat buyers, lapsed buyers, or high spenders
  • Engagement – engagement with social posts, emails, and the website in general
  • Interest – products, services, types of content, and more!
  • And much, much more!

Now, if you are curious about exactly how we will help you automate your marketing process, here is a glimpse:

  • First is the planning phase: we take a deep look into your company, where you were, where it is now and where you want it to be and we choose the best automation software options that will suit your company needs where it is right now and where it should be.
  • Next is the development phase: By analysing your company’s activities, we will segment your audience based on where they are in your marketing process – cold leads, warm leads, hot leads, ready buyers, actual buyers, returning customers...and so on. At this stage, we also set the ground work for optimization which could increase your conversion rate by at least 50%.
  • Next is the launch phase – here, if need be, we try to train some of your team members on handling basic automation processes to increase efficiency and productivity and equip everyone on board to be ready to fit into your company’s full marketing automation process.
  • Finally, we test and optimize: we test everything from your funnel to your copies, even to colours, fonts and website layout. We make optimization decisions based on what we’ve tested, not what we assume.